About
Creative Director / Brand Lead / Content Design
AI, redefined for chiropractic practices.
Tasked with naming, and branding, and supporting one of ChiroTouch’s biggest launches in decades; a comprehensive AI toolset built into the ChiroTouch product.
2025
ChiroTouch
Creative Direction Visual Design Mike Waldron Taylor Lindquist, Makalah Hardy
Copywriting Motion Design
Danny McCarthy Lilith Haig
Up until now, progress for in chiropractic was measured in small steps.
Better notes. Faster clicks. One less task.
But this wasn’t progress.
This was a shift.
A moment that separated what was from what’s next.
A line in the sand.
A new standard of speed, simplicity, and intelligence.
Born from data. Trained by experience.
Ready to work the moment users needed it.
The age of AI in chiropractic wasn’t on the way.
It was already here.
Within 1 week of launch, paid and organic hit 1M impressions, site traffic was up 158%,
2700+ practices signed up for the waiting list, and demo requests were up 82%.
Hero launch video + social cuts 👇
Static + print + re-skinned tradeshow booth👇
Original design exploration 🧠
NEXT