Content Design and UX

Overview

From content design to UX strategy to UXR. My time at Material Bank consisted of cross-collaboration with the in-house product team where I acted as a player and a coach for content design and UX writing.

Below is some sample work, including revised registration flows, onboarding, add-to-cart checkouts, and homepage wireframing.

CLIENT

Material Bank (Content Design)

COpywriting

Mike Waldron

Creative Direction

Mike Waldron

Art Direction

Tanner Stevenett

Chief Design Officers

Holga Balina & Vit Abramov

Visual Design

Woojin Chung

UX Design

Alan Yeh, Alan Kadjaev, Riley Werner

Art Direction

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Mood & Details

In line with Material Bank's branding, our UI and content design required a clean, streamlined user experience. And after seeing success with our in-app initiatives (above), we extended these efforts to the logged out version of the site.

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You'll find some more sample work from our logged out design below, including desktop and mobile screenshots.

Hypothesis

We figured a cleaned-up version of the homepage was in order. So we restyled the copy, and introduced a more cohesive page narrative to draw in prospective members above the fold, and keep them engaged as they navigated down the page.

Strategy

Our strategy extended into the logged-out mobile design, only incorporating what is necessary for users to understand our UVPs across this smaller breakpoint.

Solution & Results

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